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These 2300 mAh batteries can now be charged up to 250 MORE** times, and will last up to 4X longer* in digital cameras.įor more information visit *vs Energizer(R) MAX(R) AA, results vary by device and/or usage patterns. This latest innovation in battery chargers comes right on the heels of new and improved Energizer(R) Recharge NiMH AA batteries. The charger, now at most national retailers for a MSRP of $19.99, will charge two or four AA or AAA NiMH batteries.
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To enter, visit to review rules and submit a link to an online video posting with the hashtag #recharge. Parents can get inspiration from the online ad campaign that launched this week, which features kids talking about everything from having tantrums to telling family secrets, each closing with a "Try the Smart Charger.or Else" message. The top ten creative entries will receive a portion of a $10,000 donation - based on an online poll - for a charity of their choice. The "Kids Take Charge" video contest asks families to post a video of their child explaining or demonstrating the mischief they can get into in these situations. Fifty-two percent of parents have been exasperated when they have attempted to replace batteries and found that the replacement or spare batteries were drained.Įnergizer is introducing the new Energizer(R) Recharge Smart(TM) Charger with an online consumer ad campaign and consumer video contest, which captures the many situations parents and children find themselves in when a toy runs out of batteries. More than half (60%) of the parents surveyed say they've had to cope with an upset child when a battery-powered toy or electronic device would not operate because of drained batteries. They are looking for ways to be prepared and the Energizer Recharge Smart Charger is a solution." "Parents, in particular, rely heavily on battery-operated toys and can get frustrated when their child is upset because a toy runs out of battery power. "Knowing more about the charging process can help people avoid running out of power at a critical time," said Olsen, Vice President of Marketing for North America. Sixty-one percent of the parents surveyed believe an ideal battery charger would indicate when your battery is no longer worth charging.
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The ENERGY STAR(R)-certified Energizer(R) Recharge Smart(TM) Charger also features a slow charge rate, which extends the number of battery life cycles, and a bad battery alert that automatically indicates if the batteries are no longer useful or if a disposable battery has been inserted by mistake, also a feature that will help make consumers lives easier. "We know that people have more battery-powered devices than ever before, and are looking for ways to keep them powered up so, for example, they don't miss that perfect picture because of a drained battery."Īccording to a survey conducted by Impulse Research, 74 percent of parents long for a "fuel gauge" on a battery charger indicating the current level of power in their rechargeable batteries, while 68 percent want a charger that will let them know how much charging time remains - both key features of the new Energizer(R) Recharge Smart(TM) Charger. "We are committed to listening to our consumers and providing solutions to help make their lives easier," said Jim Olsen, Vice President of Marketing for North America. Developed in response to consumer interest in understanding more about their batteries' charging status, the Energizer(R) Recharge Smart(TM) Charger features a large LCD screen with a countdown clock displaying remaining charging time and a fuel gauge indicating the current level of power in the inserted NiMH rechargeable batteries. LOUIS, MO, (MARKETWIRE via COMTEX) -Gone are the days when consumers have to guess how much power is left in their rechargeable batteries, thanks to the introduction of the Energizer(R) Recharge Smart(TM) Charger (NYSE: ENR). New Smart Charger Communicates Current Battery Power and Remaining Charge Time